B2B Ecommerce Platform

The Internet is beginning to radically change the wholesale and distribution industry in Australia. Customers now regularly do e-commerce at home so they're increasingly expecting to be able to transact on a  B2B e-commerce platform at work as well.

Customers Are Demanding More

Add to this the fact that customers are demanding immediate access to product catalogues, detailed specifications, stock availability and their negotiated pricing. And that they want to be able to do this at all times of the day and on a number of differing devices - desktops, notebooks, tablets and smartphones.

Wholesalers and distributors that establish a fully integrated eCommerce website could see big benefits according to a recent research study in the US.

The survey, based on the responses of more than 1,500 buyers of industrial supplies, showed that 63 percent of those purchasers had bought products online. Half of the respondents spend at least half of their annual budgets with suppliers that have an eCommerce platform.

Buyers say that more than half of their suppliers have an eCommerce presence. The study says the growing use of a B2B eCommerce platform is changing the buyer-distributor relationship. Thirty-four percent of the respondents say they have gone outside of their traditional supplier base to make an online purchase with a new vendor.

“For suppliers, finding strategic ways to be in the right place at the right time is the key to strategic growth,” the report says.

You Need a B2B Ecommerce Platform

Given this trend in the US, it is very likely the same is also beginning to occur in Australia also. Anecdotal evidence suggest that B2B customers here aren't yet as demanding as their counterparts in the US. This is good news because it means that progressive wholesale and distribution companies have still got time to gain a competitive edge by implementing next generation eCommerce websites that integrate into their accounting software.

Cloud9 Online partner with WebNinja to provide with a both a high performing website and an integrated B2B eCommerce platform for wholesalers and distributors using the following accounting and ERP solutions:

  • MYOB (all versions)
  • Xero
  • Jiwa 7
  • Exo
  • SAP
  • Quickbooks
  • Attache

To find out more how Cloud9 Online can assist in rejuvenating your company via the introduction if a new website that provide B2B Ecommerce capability, please Contact Us.


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