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Getting Started with Facebook for Business - 5 Quick Tips
With over 2 BILLION active monthly users and 94% of marketers using Facebook as a professional tool, it’s fair to say that if your business isn’t on Facebook, it probably should be.
Having said that, for those businesses who are new to Facebook, getting started with organic reach and growing your audience is not an easy task. To this purpose, we’ve put together 5 quick tips to help build your Facebook Business reach from nothing to... something!
Direct traffic from all angles
It may seem obvious, but the importance of directing people to your new Facebook Business page from all other communication streams cannot be overstated. You can’t expect people to just stumble across your page accidentally. Don’t be afraid to include a link on your website homepage, at the bottom of all your blog posts, on your other social media accounts (Twitter, Instagram, etc.), in your email footers… you can even put a sticker on your business vehicle or in your storefront window! It’s easy to do, and can’t do any harm.
Reach out to your contact list
A little shameless perhaps, but when you’re first getting started with a Facebook Business page, you need to promote it! A good starting point is to write down a list of your friends, family, loyal customers, colleagues, etc., and invite them to ‘like’ your Facebook Business page. This can be done through the “invite friends” option on your Business page – but you can only add friends of the personal Facebook account that is operating as the Admin of the business page.
If you’re game, you can even ask a small group of close associates to "share" your Facebook Business page on their personal Facebook, to broaden your reach to all of their connections. Again, it’s easy to do, free, and doesn’t hurt to ask.
Find and collaborate with influencers
Whilst we’re on the topic of reaching out, one of the most popular and effective social media tactics is to reach out to ‘influencers’ - people with influence over their large and loyal follower base - to promote your products or services to their audience. This is so popular in fact, that there are applications created specifically for finding influencers in your industry (such as BuzzSumo). However, a simpler (and probably cheaper) way to find people with influence in your industry to collaborate with could be to do a quick LinkedIn search.
Be clever and consistent with your posts
Before you start inviting people to like your page, make sure you A) already have some content on there for them to browse through, and B) have a plan in place for regular, consistent posting. You can’t expect people to like/follow your page just out of goodwill, you need to make sure you have and will continue to offer content that will bring value to your followers… whether it be interesting, informative, entertaining or helpful.
It is also a good idea to think about when is the best time to post to reach your audience… are they weekend warriors, before-work browsers or lunchtime-likers? There is a lot of information out there around the best time to post on Facebook, backed with statistics from major social sharing applications, like Hootsuite.
One way to create some buzz around your Facebook Business page is to turn it in to a community hub, giving people a reason to visit the page and interact or spend time there. For example, host a Q&A where you encourage people to ask industry relevant questions and you use your expertise to answer them. Or start a poll, where you ask people for their input on certain industry topics, and then use this data to adjust your own strategies, making your followers feel like they have a valued voice. Another tactic is encouraging people to post relevant pictures as entry to a competition, and provide a prize for the best picture.
All of these examples give people a reason to come to your Facebook Business page, and can help your page become the go-to spot for industry information. The snowball effect of social media then kicks in - as the more people who interact with your page, the more likely your page is to pop up in their feed.
Not everyone has the budget for paid advertising, but as a bonus tip – don’t limit yourself to organic content marketing, and have a look in to Facebook paid advertising.
Facebook has quickly become one of the biggest paid social advertising platforms, and for good reason. The glory of Facebook paid advertising is that so many people are engaged with Facebook (over ¾ of the world’s population are on Facebook), and Facebook gives you the unique ability to be able to target your content towards certain people, using filters such as gender, relationship or educational status, age, location, language, or interests. This revolutionises marketing, as you can now directly target only your ideal customers. This is a good way to attract certain people to your page, however, if you aren’t providing organic content also, they will be bored once they get there.
Need Facebook for Business / social media assistance?
If you understand the potential benefits of Facebook for your business, but don't have the time or expertise to take advantage of the platform, contact Cloud 9 today for professional social media and digital marketing services.