Link Building - 5 Strategies

Link building is a must if you want to improve your website’s visibility and rankings. Whatever your industry, the key to improving your website’s visibility in search engines is Link Building.

What is Link Building?

Link Building is the process of building back links to your website which help can your website achieve its search engine optimization (SEO) strength and drive targeted traffic to your website. This process is critical if you want to organically improve your website’s rankings.

Search engines use all kinds of factors to rank your page with link building being the most powerful tactic. Through links, search engines like Google and Yahoo rely on them as signals to analyse the popularity of a website and pages based on the number and popularity of pages linking to them.

Search engines also measure trust, spam, and authority. These days search engines are far more sophisticated than they once were and are engineered to sniff out spam and untrustworthy websites.

So, the websites you link back to should come from other trusted sites. Your ranking could be hurt if Google begins to classify links as spam.

There are multiple ways to approach link building, but the easiest and most effective is to post on other blogs within your niche and link back to your site in the comments. It’s a small contribution, but it all helps, and those comments may lead to increased traffic to your site.

Here are our top 5 Link Building strategies to get you started.

Leverage your trusted partners and customers websites

Use your existing customers and trusted partners that love your brand to capitalise on some organic traffic.Use your website, blog, newsletter or other customer touch points to send out partnership badges (graphic icons) that link back to your site.


Blogs have the ability to contribute fresh content on a continual basis, which can put your brand conversation across the web and potentially earn links from other blogs.

Generally, search engines scan forums and blogs, so posting your link along with a relevant comment is a way to get quality backlinks. Make your blog valuable, informative, and an entertaining resource.

Keep it short and take a human angle. People have short attentions spans so, make it easy for them to scan with images, bullet points and subheadings.

High-quality content will prove invaluable to building trust, authority, and natural linking.

For tips on creating the perfect blog click here. 

Create content that goes viral

If you’re looking to generate buzz for your business getting your content to go viral is the golden ticket. Viral content is any piece of media that becomes wildly popular. Users who see it want to share it with friends, bloggers and tech-savvy webmasters.

Be newsworthy

If you can produce eye catching content that earns the attention of the media and bloggers it is an effective way to earn links.You could do this by creating a competition and give something away for free, release a hot new product, or create a controversial online conversation.

Check out for more information. 

Get Staerted on Your Link Building Strategy

An important first step in any SEO strategy is the process of organising a website's content, which helps search engines like Google to understand a user's intent when searching.

Cloud9 Online can increase your chances of showing up in Google’s organic rankings. We are experienced in using tools provided by to help you develop your Link Building strategy.


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