5 reasons you should be using YouTube

As a business owner, you must continually think of ways to get your products and services in front of as many people as you can, and affordably. Using YouTube can be a cost-effective way to grow your brand, and if used regularly, can be a huge traffic generator.

Whether you need to create YouTube videos for brand marketing, review your products or even share hints and handy tips to your audience, you need to do it right.

Read on to see why YouTube marketing makes good business sense.

#1 - Introducing Products and Services

Companies can use video marketing to introduce customers to their products and services. From video tutorials, webinars to video demonstrations, there are many different ways to showcase what you offer to your target market.

An effective example of a brand that uses YouTube to market their products is GoPro. GoPro is easily the most popular camera in the world today and they use their YouTube channel to upload new products, video instructions, demonstrations and publish awesome video footage from their cameras.

#2 - Demonstrate Your Expertise

Second to Google, YouTube is the largest search engine on the internet. Everyday thousands of users are turning to YouTube to answer their questions and look for videos on how to work their product with a live demonstration. This is an excellent way for your business to reach your target audience by offering short videos with advice and tips.

YouTube also presents a great opportunity to build your brand and reach your target audience by offering expertise for free.

#3 - Capturing your Audience Attention

Everyone loves a good video, and YouTube gives businesses the platform to captivate their audience. The exposure your business can get on YouTube is mind blowing. Research shows that viewers watch millions of hours of YouTube videos every day, and each minute 300 hours of YouTube videos are uploaded.

#4 - Social Media Cross Over

Once your video is up and online YouTube videos are easy to share online and sharing them on other social media platforms is just as simple. By distributing YouTube videos on other popular media sites such as Facebook, Instagram and Twitter, your business exposure can instantly increase.

#5 - Tutorials to Help Customers

Creating a video with instructions on how to use your product is a lot more helpful then trying to figure out an over complicated user manual.Ask yourself, can your business make things easier for your customer with a video tutorial?

YouTube provides a platform to reach your customers in a helpful way, they can fast forward, pause and watch your video at their pace to follow instructions.

Another fantastic benefit of uploading video tutorials is that you can offer support and assistance in the YouTube comments. If users have any questions or difficulties, then they can leave a comment under the video on YouTube.

For more information on setting up a video blog and a how to guide posting to a YouTube channel, see our Business Catalyst Video Blogs.

For expert assistance in setting up your YouTube business channel, contact the digital marketing experts at Cloud9 Online – and ask us how we can go even further and set up your other social media platforms at the same time.


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